I was a senior copywriter (twice) for DDB, one of the world's largest advertising agencies. My clients included American Express, Panasonic and Singapore Airlines.

As General Manager Shopping Centres, I was responsible for the overall management and marketing of shopping centres and retail developments through New Zealand. 

As Group Brand Manager, I was responsible for the marketing of well-known liquor brands Jim Beam, Barcardi, oruba, Gordons, Grants and Hennessy.

During the four years I consulted to Signature Homes, I re-engineered their franchise model and helped to grow sales by 500%

I developed a Business Excellence Programme for Fletcher Aluminium, New Zealand's leading window and door franchise.

I was involved in Hell's original franchise and marketing development, helping to deliver New Zealand's largest pizza franchise after Domino's and Pizza Hut. 

As General Manager Retail for Hong Kong-based Sino Group, one of Asia's largest property companies, I worked with some of the world's largest franchises.

Working there sharpened my strategic thinking and my understanding of international markets, branding and leadership 

The world's largest provider of innovative photography solutions for the attractions industry contracted me to troubleshoot and review their licensing systems

As marketing consultant to Auckland's finest beach, park and cafe precinct, I was responsible for branding, promotions and event management.

As National Franchise Manager for Fletcher Building—then New Zealand’s largest company—I gained hands-on experience leading a national franchise network.

I didn’t just write operating manuals for New Zealand's largest portable accommodation provider. I turned complex systems into clear guides that franchisees can really use. 

Working on the American Express account at DDB taught me what it means to build a brand that’s not just known, but trusted.

I transformed a smart idea into New Zealand’s first national home renovation franchise. Together with my business partner, we developed a powerful brand and set a new standard for home renovation. 

I managed the marketing and sponsorship of the Mission Bay Jazz and Blues Streetfest, which became the largest event of its kind in the Southern Hemisphere

I helped pioneer direct marketing that delivered record-breaking results for the Red Cross, Cancer Society, Heart Foundation and others. It was about telling compelling stories that moved people to act.

My involvement in Fletcher Building's Franchising Best Practice Study Tour was a masterclass in international franchising from top executives at McDonald’s, Ford, Caterpillar and other world-class franchises.

As CEO of the national Enviro Clean & Restoration franchise, I gained further strategic leadership experience and have helped multiple franchises to set up and grow since.