Mentoring can increase a company’s odds of success more than almost anything else, according to studies. That’s why franchisors sell the fact that franchising is about being in business for yourself, but not by yourself. But what about the franchisors themselves?

Sportspeople have coaches. Business people have mentors. Franchisees have franchisors. But what do franchisors have?

In my experience, many franchisors believe that because they are a kind of mentor themselves, they don’t require mentoring. This attitude seems to have found its way into FANZ, the Franchise Association of New Zealand. Many other franchise associations around the world offer mentoring as a service to franchisor members. I believe this has been mooted within FANZ, but as of today there is no mention of it on the Association website. Yet the funny thing is that most of the professional mentors I know don’t share this attitude. Most of them are big believers in mentoring the mentors.

The positive impact of mentoring on executive performance – even at CEO and company founder level – has been demonstrated by a number of studies. Top executive performance can have a marked difference on company performance. Endeavor Insight, the research arm of Endeavor, a nonprofit that supports high-impact entrepreneurs across the world, studied thousands of tech startups in New York, the second largest tech hub in the world, from 2003 – 13. They found that a key factor in the top performing firms was the mentoring of their founders by a top-performing entrepreneur, as the graph below shows.

Would New Zealand and Australian franchisors – even those who are already successful – be more successful if they were mentored? Unfortunately there appears to be virtually research on the subject, but the writing is on the wall.

At No Ordinary Franchise Consultants, we have provided mentoring services to a number of franchisors, including Hire A Hubby, Hell Pizza and Signature Homes, and are currently working in a mentor capacity with several business owners who are making the transition into franchising.

We would be pleased to offer our professional services to you or your team.

Article by Robin La Pere, No Ordinary Business and Franchise Consultants

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Robin La Pere of No Ordinary Consultants has worked in the franchising industry for more than 20 years. He has been a franchise manager, CEO and franchisor, and is now working as a franchise consultant and mentor with a number of franchises.






"Robin had a significant and positive impact ... on Signature Homes as a whole, as evidenced by the fact that our business became one of the fastest growing businesses in New Zealand, winning a Deloittes Fast 50 Business Award in 2003, seeing total sales soar by more than 500%."


Gavin Hunt, Signature Homes